Leading the strategic evolution of a student platform's brand and monetization, designing premium features and engagement systems that redefined educational resource accessibility, driving 34% conversion rate.
Redesigning a broken unsubscribe flow that was frustrating users and damaging brand trust. Transformed a complex, hidden process into a clear, respectful user journey that maintains relationships even during opt-outs.
Due to confidentiality agreements, details of the projects are only available during interview. Contact me to discuss my approach on solving problems.
